Core Values Include:

• Positive experience for customers or consumers of our products;
• Product innovation and/or streamlining mechanisms focused on an enhanced gaming experience;
• High quality, structured, clear graphical design supportive of fluid game play;
• Engaging, tactile game components that enrich game play experiences;
• Extensive development and playtesting across the projected age groups, experience levels and player-counts for each title; 
• Support of each title’s community with life-extending content and forums for community discussion and development;
• Clear, concise and well structure supporting documentation catering for first and subsequent plays. 

We value story development through gameplay. We view this as a mixture of player decision, actions and reaction to unpredicted events. Randomness is embraced to provide variety; it is even central to our shorter, social titles. Our Longer titles however, focus on strategy, player interaction and player decisions in determination of game outcomes.